RESEARCH METHODS

The research methods that i will be using to produce my music magazine will be primary, secondary, Quantitative and Qualitative research.

Primary Research
Primary research is new research, carried out to answer specific issues or questions. It can involve questionnaires, surveys or interviews with individuals or small groups.
Secondary Research
Secondary research makes use of information previously researched for other purposes and publicly available. Secondary research includes published research reports in a library, surveys or the Internet.
Quantitative
Unstructured or semi-structured techniques e.g. individual depth interviews or group discussions.
Qualitative
Structured techniques such as online questionnaires, on-street or telephone interviews. People opinions thought and feelings.

I will be using these research methods because Primary research is a great way to find out what people enjoy in a magazine and what they don't so I have an idea of what to put in. Secondary Research is a great way to find out what type and age of people read the magazines as the website National Readership Survey shows a lot of useful information like what classes of people read the magazine ABC1 which represents the higher class of people.
Quantitative research as it is like primary research but you find out a lot more information as the interviews would be a lot more in depth to give you more of an understanding of the subject. Qualitative Research allows me to get peoples opinion and thoughts on the subject or magazine in this case.

I will be using all of these methods as I feel it will give me a wider understanding of what people think and prefer themselves, so it will sale more. 

MALES GAZE

Laura Mulvey
Is a British feminist film theorist. Mulvey argues that in classic hollywood films in particular women are merely represented to provide visual pleasure to men , and the audience is constructed in a manner where they are all expected to be men.

The way the 'male gaze' is put in to music magazines.

 This Front cover of rolling stone is of Rihanna who is one of the best examples of the 'male gaze' as in most of her pictures shes positioned in a provocative way. Her curves being more defined, to engage a males gaze.
The first thing you notice when you look at this photo is the fact that her bum is out and is putting her head over her shoulder which is showing you that the magazine would be wanting you to see her from behind, to attract the male audience.

The camera acts as the males gaze. It extentuates her body curves to what a boy would want his girlfriend to look like. Other girls would look at the front cover and be aspired to look like her.

HISTORY OF MUSIC MAGAZINES

The History of

The rolling stone was found in San Francisco, California, by Jann Wenner – who is still the magazine's chief editor – and music critic, Ralph J. Gleason.

First issue - November 9, 1967

Publisher - Jann Wenner

Company - Wenner Media LLC

Rolling stone is a bi-weekly magazine meaning it sells 2 copies every month.

Before Rolling Stone magazine there was no such thing as rock music photography.

 

In 1967 Jann Wenner, with Ralph Gleason, scraped together $7500 from friends and family and founded the Rolling Stone magazine in San Francisco. After just two years in publication Rolling Stone magazine was widely accepted as the most authoritative publication on rock and roll music.

Barron Woman served as the first Rolling Stone staff photographer; Linda Eastman (later Linda McCartney) was the first woman photographer to shoot a Rolling Stone magazine cover.

 One of the first published covers of Rolling stone.

 

 

Kerrang!

Kerrang is a UK based rock magazine published by Bauer Media Group.  It was first published on 6 June 1981 as a one-off supplement in the Sounds newspaper. Named after the onomatopoeic word that derives from the sound made when playing a power chord on a distorted electric guitar.  In the early 2000s it became the best-selling British music newspaper. Angus Young of AC/DC appeared on Kerrang!'s first cover.

 

 

Launched as a monthly magazine, Kerrang! began to appear on a fortnightly basis later, and in 1987 it went weekly. The original owner was United Newspapers who then sold it to EMP in 1991.

During the 1980s and early 1990s the magazine used many thrash and glam metal acts on the cover (like Mötley Crüe, Slayer, Bon Jovi & Metallica) but later discarded them when grunge acts such as Nirvana rose to fame. Readers often criticise the magazine for repeating this process every time a new musical trend becomes popular.

Kerrang!'s popularity rose again with the hiring of editor Paul Rees circa 2000 when the nu metal genre, featuring bands like Limp Bizkit and Slipknot were becoming more popular. Rees went on to edit Q magazine and Ashley Bird took over as editor from 2003 to 2005. However the magazine's sales went quickly into decline in 2003 and Paul Brannigan took over as editor in May 2005.

In 2008, EMAP sold its consumer magazine to current owner Bauer Media Group. Brannigan left Kerrang! in 2009 and Nichola Browne was appointed editor. She later stepped down in April 2011. Former NME features editor and GamesMaster deputy editor James McMahon was appointed as editor on 6 June 2011. 



 

Base: Adults 18+		Audience (000)		% Comp
	Adults	12,411
	Men	7,365		59.3%
	Women	5,046		40.7

 

Why advertise with Kerrang!?

• Kerrang! has over 30 years of heritage and is the biggest music weekly in the world.

• Kerrang! reaches more young readers than any other music magazine.

• Having a younger profile is a big advantage as traditionally this age group is elusive (and expensive) to reach. As well as music releases this makes Kerrang! perfect for film and games, and also mobile technology and government messages.

• Kerrang! is the original multimedia platform boasting magazine, online, radio, TV, K! Awards, K! Tour, and K! podcasts.

• Kerrang! loves music, especially rock. Kerrang! is considered by its readers to be an integral part of the scene rather than just a commentator.

• Kerrang! readers are the heaviest music consumers purchasing over 6 albums per month on average (53% more than the national average) and 8 times more likely to spend over £200 a year on albums. The readers are also 5.5 times more likely to attend a rock gig.

 Kerrang!'s Mission statement 

 

Kerrang! will ensure that we are constantly appealing to our spectrum of readers. From the younger teenage readers who are more open to different genres of rock music – from emo to thrash etc, to the readers who respect Kerrang! as an authority when it comes to our scene’s heritage bands. Each issue will include a balance of bands and scenes to guarantee that we’re providing for our readers’ need for variety and their passionate appetite for their favourite bands as well as their desire to be introduced to new music within our world. We will focus on the BIGGEST things that are going on in our world each week, as well as guaranteeing that we are giving our main base of younger readers everything they need to get into, on top of this the interest in older, harder bands, cementing our role as an educator.





DRAFT CONTENTS PAGE

This is a draft contents page for my school magazine. I wanted to make sure it have a consistent house style through out the magazine so I keep the colour fairly simple red and white. The logo at the top left of the page is the same from the front page. I wanted to keep the page looking professional so I didn't fill it with information which wasn't needed. I added an image in the center of the page to bring the readers eyes in, as it adds a bit more colour to the page and is easier on the eye as it isn't just text.

Music magazine Ideology

Ideology
Every musical genre has accompanying ideology, for instants.

When looking at a magazine front cover you can tell instantly what the magazine will be about.

For instants you can see that this magazine is a rock magazine by the mid-shot photo of the band on the front not only are they all wearing black which is often seen as a colour of rebellion. They all have a serious face and have black eye-liner on. The colour scheme throughout this page is black and red. The colour red give connoatations of danger, rage, anger and leadership. Rock music has always been seen as being aggresive, loud, sexual, literal, always about drugs and alcohol, unhappy and appear to be less concerned about professionalism. When you look at this magazine you are overwhelm with the sell lines. This gives the image of them being not so conscious about neatness. The bold text make the magazine look more aggressive. 

 

When looking at this front cover you are not overwhelmbled by the sell lines. The Ideology of the genre 'country' is very laid back and upbeat and jolly. The colour throughout the page is mainy white and it gives a clean and tidy. There is a consistant house style, the font and page numbers throughout the magazine.

The sell lines are clear and to the point not to busy for the front cover. The reader can feel refreshed and reasured you are not going to be buying something fulled with things you do not want.