RESEARCH METHODS

The research methods that i will be using to produce my music magazine will be primary, secondary, Quantitative and Qualitative research.

Primary Research
Primary research is new research, carried out to answer specific issues or questions. It can involve questionnaires, surveys or interviews with individuals or small groups.
Secondary Research
Secondary research makes use of information previously researched for other purposes and publicly available. Secondary research includes published research reports in a library, surveys or the Internet.
Quantitative
Unstructured or semi-structured techniques e.g. individual depth interviews or group discussions.
Qualitative
Structured techniques such as online questionnaires, on-street or telephone interviews. People opinions thought and feelings.

I will be using these research methods because Primary research is a great way to find out what people enjoy in a magazine and what they don't so I have an idea of what to put in. Secondary Research is a great way to find out what type and age of people read the magazines as the website National Readership Survey shows a lot of useful information like what classes of people read the magazine ABC1 which represents the higher class of people.
Quantitative research as it is like primary research but you find out a lot more information as the interviews would be a lot more in depth to give you more of an understanding of the subject. Qualitative Research allows me to get peoples opinion and thoughts on the subject or magazine in this case.

I will be using all of these methods as I feel it will give me a wider understanding of what people think and prefer themselves, so it will sale more.