My magazine is aimed at a niche group so it would be harder to sell, as it wouldn't appeal to as many people as for example pop magazines, so I wanted to get a distribution company that was big and knew what they were doing. I looked into 2 top media institutions Bauer and IPC media both distributing hundreds of magazines. I then researched further into both of them. Even thought I did base most of my ideas on the magazine Q I feel that my genre is more closer to NME in aspects, which is distributed by IPC media. Also IPC media distribute well known magazines but are very niche markets. Customers that already by IPC media products would most probably trust the company i decide that maybe they might try out one of there new magazines they have started publishing already having good publicity for my magazine.
I would like my magazine to be published in WHSmith as they sell a wide range of magazines and a lot of people go to WHSmith for magazines to buy and if they saw a new magazine on the shelves they might be attracted to it. People would like niche magazines would shop here knowing there is a wide range of variety. I would also like to supply some to supermarkets such as ASDA, TESCO and SAINBURY'S as my target audience are mostly students so will be having to shop in these stores due to lack of money.
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