DRAFT OF DOUBLE PAGE SPREAD

I designed my first draft on publisher as I was unaware of the website pixlr I tried to copy Kerrang!s style of of using a photo of the group as the background with the writing round it and put the artists name in the top left hand corner I also kept the colour theme throughout the page keeping it very simple so it doesn't over whelm the reader. I did not feel happy with my first draft so when proceeding to start my final double page spread I decided I would choose another magazine to base my idea around.

AUDIENCE PLEASURES

Audience pleasures- What the audience wants, are a set of techniques that a magazine will use to persuade the audience to buy a magazine and to maintain that reader ship.

To persuade people to buy the magazine:
-Free gifts (I might give away free gifts with my magazine to influence the reader to buy the  magazine, As its a sense of being given to).
-Interviews with artists they like.
-Talking about next months issue so it will make the reader want to buy next months.
-The content.
-The format of the magazine the look.
-Colloquial language.
-Semantic field of music.
-Direct mode of address (how the magazine speaks to the reader, personal pronouns - you,we,us)
-Imagery that will appeal to the audience.
-Competitions.
-Give information e.g. tours, charts.
-Ritual pleasure of consuming the familiar.(The people who will be buying this magazine will all have the same taste of music).
-Opportunity for self definition establish who the reader is.

SOCIO-ECONOMIC GROUP

I think the socio-economic group is good as it categorises people, which is a lot easier to know who you would want your target audience to be for the magazine. However I don't feel like it is completely reliable for example students who don't have a job but have rich parents but they are still classed as E subsistence level even though there parents maybe in the upper middle class but their children are classed as subsistence class which isn't accurate.

DRAFT COVER

This is my draft magazine cover.

I wanted it to be close to what I want my final cover to look like. My chosen Genre is 'Indie rock' so The title of the magazine I chose was 'V!ntage' I felt it gave an indie vibe. I chose to use red, black and white as the theme throughout the front cover as it would stand out on the shelve of a shop. I put the bar code in the bottom right as I felt the reader would not really be interested in that so put it furthest away from the picture. The picture I used was black and white which goes with the theme of the front cover. I wanted to keep the front page as simple as possible to give it a stylish and classic look and to not overwhelm the reader with writing. 

I used 'The UK's most obscure magazine' as my strap line as it will attract readers that don't like listening to the music that are in the charts or that everyone else listens to.

 The sell lines I used were fairly simple so it makes the reader more intrigued to read the articles inside.

The look that I am going for in my final magazine cover is more like the NYLON magazine as it looks a lot more professional. I really want to try and experiment with colour and how the text is situated behind the model.

MAGAZINE COVER ANALYSIS

I decide that analysing a magazine cover would be great and I would be able to see some of the reasons of putting for example the font in black. I used a billboard cover....

 

I looked at some analysing that previous people had done then used some of there ideas to create this one I now think it will help me when composing my final Magzine cover to know where to put the sell lines, picture and title etc.

TECHNOLOGY

The technology that I will be using whilst creating my magazine front cover and article will be:

IMac as it offers a great range of different apps                                 which be used for writing the article to the design of the front cover.

I Phone for taking photos for the front cover as it offers a great clear photo with is easily transferred on to the computer.

Pixlr is one of the photo editing sites I will be using as it is so easy to use and fast.




 I will also be using Google as I will be able to type in any information I am unsure about or a magazine I wish to look out and it is super fast and efficient.

RESEARCH METHODS

The research methods that i will be using to produce my music magazine will be primary, secondary, Quantitative and Qualitative research.

Primary Research
Primary research is new research, carried out to answer specific issues or questions. It can involve questionnaires, surveys or interviews with individuals or small groups.
Secondary Research
Secondary research makes use of information previously researched for other purposes and publicly available. Secondary research includes published research reports in a library, surveys or the Internet.
Quantitative
Unstructured or semi-structured techniques e.g. individual depth interviews or group discussions.
Qualitative
Structured techniques such as online questionnaires, on-street or telephone interviews. People opinions thought and feelings.

I will be using these research methods because Primary research is a great way to find out what people enjoy in a magazine and what they don't so I have an idea of what to put in. Secondary Research is a great way to find out what type and age of people read the magazines as the website National Readership Survey shows a lot of useful information like what classes of people read the magazine ABC1 which represents the higher class of people.
Quantitative research as it is like primary research but you find out a lot more information as the interviews would be a lot more in depth to give you more of an understanding of the subject. Qualitative Research allows me to get peoples opinion and thoughts on the subject or magazine in this case.

I will be using all of these methods as I feel it will give me a wider understanding of what people think and prefer themselves, so it will sale more. 

MALES GAZE

Laura Mulvey
Is a British feminist film theorist. Mulvey argues that in classic hollywood films in particular women are merely represented to provide visual pleasure to men , and the audience is constructed in a manner where they are all expected to be men.

The way the 'male gaze' is put in to music magazines.

 This Front cover of rolling stone is of Rihanna who is one of the best examples of the 'male gaze' as in most of her pictures shes positioned in a provocative way. Her curves being more defined, to engage a males gaze.
The first thing you notice when you look at this photo is the fact that her bum is out and is putting her head over her shoulder which is showing you that the magazine would be wanting you to see her from behind, to attract the male audience.

The camera acts as the males gaze. It extentuates her body curves to what a boy would want his girlfriend to look like. Other girls would look at the front cover and be aspired to look like her.

HISTORY OF MUSIC MAGAZINES

The History of

The rolling stone was found in San Francisco, California, by Jann Wenner – who is still the magazine's chief editor – and music critic, Ralph J. Gleason.

First issue - November 9, 1967

Publisher - Jann Wenner

Company - Wenner Media LLC

Rolling stone is a bi-weekly magazine meaning it sells 2 copies every month.

Before Rolling Stone magazine there was no such thing as rock music photography.

 

In 1967 Jann Wenner, with Ralph Gleason, scraped together $7500 from friends and family and founded the Rolling Stone magazine in San Francisco. After just two years in publication Rolling Stone magazine was widely accepted as the most authoritative publication on rock and roll music.

Barron Woman served as the first Rolling Stone staff photographer; Linda Eastman (later Linda McCartney) was the first woman photographer to shoot a Rolling Stone magazine cover.

 One of the first published covers of Rolling stone.

 

 

Kerrang!

Kerrang is a UK based rock magazine published by Bauer Media Group.  It was first published on 6 June 1981 as a one-off supplement in the Sounds newspaper. Named after the onomatopoeic word that derives from the sound made when playing a power chord on a distorted electric guitar.  In the early 2000s it became the best-selling British music newspaper. Angus Young of AC/DC appeared on Kerrang!'s first cover.

 

 

Launched as a monthly magazine, Kerrang! began to appear on a fortnightly basis later, and in 1987 it went weekly. The original owner was United Newspapers who then sold it to EMP in 1991.

During the 1980s and early 1990s the magazine used many thrash and glam metal acts on the cover (like Mötley Crüe, Slayer, Bon Jovi & Metallica) but later discarded them when grunge acts such as Nirvana rose to fame. Readers often criticise the magazine for repeating this process every time a new musical trend becomes popular.

Kerrang!'s popularity rose again with the hiring of editor Paul Rees circa 2000 when the nu metal genre, featuring bands like Limp Bizkit and Slipknot were becoming more popular. Rees went on to edit Q magazine and Ashley Bird took over as editor from 2003 to 2005. However the magazine's sales went quickly into decline in 2003 and Paul Brannigan took over as editor in May 2005.

In 2008, EMAP sold its consumer magazine to current owner Bauer Media Group. Brannigan left Kerrang! in 2009 and Nichola Browne was appointed editor. She later stepped down in April 2011. Former NME features editor and GamesMaster deputy editor James McMahon was appointed as editor on 6 June 2011. 



 

Base: Adults 18+		Audience (000)		% Comp
	Adults	12,411
	Men	7,365		59.3%
	Women	5,046		40.7

 

Why advertise with Kerrang!?

• Kerrang! has over 30 years of heritage and is the biggest music weekly in the world.

• Kerrang! reaches more young readers than any other music magazine.

• Having a younger profile is a big advantage as traditionally this age group is elusive (and expensive) to reach. As well as music releases this makes Kerrang! perfect for film and games, and also mobile technology and government messages.

• Kerrang! is the original multimedia platform boasting magazine, online, radio, TV, K! Awards, K! Tour, and K! podcasts.

• Kerrang! loves music, especially rock. Kerrang! is considered by its readers to be an integral part of the scene rather than just a commentator.

• Kerrang! readers are the heaviest music consumers purchasing over 6 albums per month on average (53% more than the national average) and 8 times more likely to spend over £200 a year on albums. The readers are also 5.5 times more likely to attend a rock gig.

 Kerrang!'s Mission statement 

 

Kerrang! will ensure that we are constantly appealing to our spectrum of readers. From the younger teenage readers who are more open to different genres of rock music – from emo to thrash etc, to the readers who respect Kerrang! as an authority when it comes to our scene’s heritage bands. Each issue will include a balance of bands and scenes to guarantee that we’re providing for our readers’ need for variety and their passionate appetite for their favourite bands as well as their desire to be introduced to new music within our world. We will focus on the BIGGEST things that are going on in our world each week, as well as guaranteeing that we are giving our main base of younger readers everything they need to get into, on top of this the interest in older, harder bands, cementing our role as an educator.





DRAFT CONTENTS PAGE

This is a draft contents page for my school magazine. I wanted to make sure it have a consistent house style through out the magazine so I keep the colour fairly simple red and white. The logo at the top left of the page is the same from the front page. I wanted to keep the page looking professional so I didn't fill it with information which wasn't needed. I added an image in the center of the page to bring the readers eyes in, as it adds a bit more colour to the page and is easier on the eye as it isn't just text.

Music magazine Ideology

Ideology
Every musical genre has accompanying ideology, for instants.

When looking at a magazine front cover you can tell instantly what the magazine will be about.

For instants you can see that this magazine is a rock magazine by the mid-shot photo of the band on the front not only are they all wearing black which is often seen as a colour of rebellion. They all have a serious face and have black eye-liner on. The colour scheme throughout this page is black and red. The colour red give connoatations of danger, rage, anger and leadership. Rock music has always been seen as being aggresive, loud, sexual, literal, always about drugs and alcohol, unhappy and appear to be less concerned about professionalism. When you look at this magazine you are overwhelm with the sell lines. This gives the image of them being not so conscious about neatness. The bold text make the magazine look more aggressive. 

 

When looking at this front cover you are not overwhelmbled by the sell lines. The Ideology of the genre 'country' is very laid back and upbeat and jolly. The colour throughout the page is mainy white and it gives a clean and tidy. There is a consistant house style, the font and page numbers throughout the magazine.

The sell lines are clear and to the point not to busy for the front cover. The reader can feel refreshed and reasured you are not going to be buying something fulled with things you do not want.

 

 

 

 

 

 

 

 

 

 

 

School magazine

As the first task of my AS media I was to create a front cover of a school magazine. I looked at a lot of different types of school magazines to get a feel of where I should put the mid-shot photo and title etc. 

For example, this magazine that I looked at has a picture which takes up the whole of the front page and the title of the magazine being placed at the top. There isn't much writing on the front cover which gives a feel of it being more professional. The bold writing makes it clear and to the point, the colour scheme throughout the front cover is eye catching which is what you need for a magazine as you want the buyer to see it and instantly want to buy it. 

 Your first impressions of this magazine is unprofessional and messy. By looking at this you can see a child has produced it. The colour's do not have a theme and the picture certainly doesn't look professional. It does not look slick or nor is it easy on the eye. Comparing it to the first magazine no-one would choose this on a shelf of a supermarket or newsagents. 

When designing a magazine you have to look at every point from how smart the student looks on the front cover, to the colour of text you're using, to the font and even the layout. From looking at these two magazines, I could see that.

 Firstly I started to plan out my magazine..  

I sketched some of the main templates i.e where I was going to position my title and picture (The whole picture for some reason wouldn't upload). I then found a student and started creating my front page.

The image we took was mid-shot of a student, as we were asked to do.

We then proceeded to create the actual front cover. It is a little bit different to the plan only because we played around with the positioning of things etc. We used a sans serif font as we felt it would be easy on the eye and more friendly for younger readers. I feel that the design looks very slick and professional as we kept the colour scheme the same throughout the piece and kept it fairly simple.

We used sell lines which we thought would bring the reader in and which were positive. We used San Serif font throughout the piece to give it more of a personal and relaxed feel. And we thought it would encourage the pupils to take a look at the magazine to.

This is my final product, hope you enjoy.

Introduction

This is my as media blogger account, I will be upload regular posts for my media coursework. 

My first task is to create a front cover of a school magazine.

Enjoy x